Seth Dotterer is a proven internet marketing professional with over 14 years of experience counseling both startups and the Fortune 100 on their marketing strategies and utilizing technology and metrics to increase sales and profitability.
Spearheading the launch of over 80 products throughout North America, Europe and Asia, Dotterer has forged strong business relationships with Microsoft, Dell, Circuit City, and hundreds of other companies. His award winning public relations campaigns successfully targeted CNN, the New York Times, USA Today and countless other media outlets.
For over a decade, Dotterer has been obsessed with SEM/SEO and taking an analytical approach to online marketing. Before Larry and Sergey founded Google, Dotterer was running successful pay per click advertising on Goto.com (which later became Overture, which became Yahoo! Search Marketing).
This metrics-first methodology permeates throughout Dotterer’s work in market analysis and strategic planning, natural (SEO) and paid (PPC )campaign search engine marketing, lead generation and marketing automation, brand positioning, new product and packaging development, consumer research, product line management, creative marketing communications, and both business to business and business to consumer marketing.